Durham, NC – September 10th, 2020 — Roobrik, the leading provider of prospect engagement and decision support tools for senior living, announced today that Anand Raman has been promoted to Chief Technology Officer, effective immediately. In his new role, Raman will oversee all technology operations.

In his prior role as Head of IT and Infrastructure, Raman led development of the Roobrik Platform, including development of the assessment engine and machine learning algorithms employed to assist older adults and families in long-term care decision making. Additionally Raman architected the SaaS distribution platform that today supports more than 50 senior living clients and integrations with all major CRM and marketing automation platforms.

In his new role as CTO, Raman will be responsible for scaling the Roobrik platform to support enterprise-grade deployment, enhanced integrations with client platforms, and deeper customization to support senior living sales and marketing teams. In addition, Raman will expand his role as Security Officer, protecting the Private Health Information (PHI) of all Roobrik users.

“Anand is a unique leader in his ability to architect technology and strategy that is very effective at consumer engagement while meeting the needs of enterprise customers in tightly regulated environments,” said O’Keefe. “It is often difficult to right-size technology investment across the stages of the start-up life cycle, and Anand has been able to develop a robust platform serving Fortune 500 clients with real efficiency.”

“In our first phase of development, the challenge was melding two emerging technologies — medical decision aids and consumer recommendation engines — to create an experience that both helps consumers with tough decisions and helps senior living providers market more efficiently,” Raman said. “Now that we’ve proven this model, we’re focused on deepening that engagement and taking it to scale using predictive analysis and enriching our machine learning algorithms.”

Raman, who joined Roobrik in 2015, earned a Master’s Degree from the University of Madras. He will remain based in Roobrik’s office in Greensboro, NC, where he lives with his wife, his mother-in-law, two children, and his dog Coco.


About Roobrik
Roobrik is the leading provider of online assessment tools to help older adults and their families think through care and living options with compassion, insight, and personalized recommendations for next steps. Their assessments are grounded in decision science to seamlessly and authentically earn the user’s trust and inspire appropriate action. www.roobrik.com

For Immediate Release
Contact: Shelly Weitz, shelly@roobrik.com, 919.433.7990