Helping senior living providers reach their hidden audience.
Insight Tool
Using motivational interviewing, the Roobrik Insight Tool delivers personalized education and detailed recommendations that empower prospects to move forward.
Insight Report
It’s clarity for prospects and providers alike. Every Roobrik lead includes first-person stories that give sales advisors insights to start a conversation with what matters most.
Market Insights
The buyer journey is changing constantly and Roobrik delivers the demographic, community, corporate, and industry-level data to keep providers informed.
Roobrik Delivers Proven Results
When prospects share their personalized Insight Reports, sales can connect faster, build trust, and move prospects forward.
20-40%
increase in quality web leads
2x
faster conversion rate than other web leads
01
It Starts by Engaging Your Hidden Audience
The innovative Roobrik system starts by engaging the hidden audience on your community website. Many visitors are researching options but aren’t ready to engage directly with sales or book a tour. Roobrik turns passive browsers to active prospects.
02
Our Motivational Interview Tools Empower Consumers
Roobrik engages prospects in a unique, survey-like experience designed to educate and motivate your site visitors through a journey of discovery, helping them understand their needs and preferences. Based on responses, we provide personalized recommendations, offering a clearer understanding of their senior living options.
03
We Enable Sellers With Over 20 Key Data Points on Prospects
Our tool empowers your sales team with rich prospect profiles that include over 20 key data points about each prospect’s care needs, living situation, family dynamics, and readiness. These insights enable sales to meet prospects exactly where they are.
Trusted by Leading Providers
Roobrik By the Numbers
Communities
Providers
Families Helped Each Day
Better Conversations
Motivate prospects on their move-in journey and arm your sellers with key information to drive conversations that convert.
Serving the Full Continuum of Senior Care Types
Solutions for Active Adult and Life Plan Communities, Assisted Living and Memory Care
Active Adult
Build trust by helping active adults 55+ make smart choices and rightsize their lifestyle.
Senior Living
Help families move forward by illuminating the options that match their unique needs.
News & Blog
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JUST PUBLISHED: 2023 Mid-Year Report on Senior Living’s “Hidden Market”
Data from 41,000+ completed consumer assessments reveals key insights about senior living's younger-than-expected prospect pool. Visitors come to senior living websites for a variety of reasons, but true prospects fall into two categories: Those that have immediate need and are motivated to get in touch right away and a “hidden audience” that’s doing research to help
