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Helping senior living providers reach their hidden audience.

Insight Tool

Using motivational interviewing, the Roobrik Insight Tool delivers personalized education and detailed recommendations that empower prospects to move forward.

Insight Report

It’s clarity for prospects and providers alike. Every Roobrik lead includes first-person stories that give sales advisors insights to start a conversation with what matters most.

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Market Insights

The buyer journey is changing constantly and Roobrik delivers the demographic, community, corporate, and industry-level data to keep providers informed.

Roobrik Delivers Proven Results

When prospects share their personalized Insight Reports, sales can connect faster, build trust, and move prospects forward.


increase in quality web leads


faster conversion rate than other web leads

How Roobrik Works

The Ultimate Lead Conversion Solution


It Starts by Engaging Your Hidden Audience

The innovative Roobrik system starts by engaging the hidden audience on your community website. Many visitors are researching options but aren’t ready to engage directly with sales or book a tour. Roobrik turns passive browsers to active prospects.


Our Motivational Interview Tools Empower Consumers

Roobrik engages prospects in a unique, survey-like experience designed to educate and motivate your site visitors through a journey of discovery, helping them understand their needs and preferences. Based on responses, we provide personalized recommendations, offering a clearer understanding of their senior living options.


We Enable Sellers With Over 20 Key Data Points on Prospects

Our tool empowers your sales team with rich prospect profiles that include over 20 key data points about each prospect’s care needs, living situation, family dynamics, and readiness. These insights enable sales to meet prospects exactly where they are.

Trusted by Leading Providers

Roobrik By the Numbers






Families Helped Each Day

Better Conversations

Motivate prospects on their move-in journey and arm your sellers with key information to drive conversations that convert.

Serving the Full Continuum of Senior Care Types

Solutions for Active Adult and Life Plan Communities, Assisted Living and Memory Care


Active Adult

Build trust by helping active adults 55+ make smart choices and rightsize their lifestyle.


Senior Living

Help families move forward by illuminating the options that match their unique needs.

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