Helping senior living providers reach their hidden audience.

Insight Tool
Using motivational interviewing, the Roobrik Insight Tool delivers personalized education and detailed recommendations that empower prospects to move forward.

Insight Report
It’s clarity for prospects and providers alike. Every Roobrik lead includes first-person stories that give sales advisors insights to start a conversation with what matters most.

Market Insights
The buyer journey is changing constantly and Roobrik delivers the demographic, community, corporate, and industry-level data to keep providers informed.
Roobrik Delivers Proven Results

When prospects share their personalized Insight Reports, sales can connect faster, build trust, and move prospects forward.
20-40%
increase in quality web leads
2x
faster conversion rate than other web leads
Help Today’s Senior Living Buyers Move Forward
01
Before they become leads, tours, or move-ins, today’s prospects search for answers and personalized guidance.

02
Leading providers rely on Roobrik to effortlessly meet prospect expectations — with crystal-clear ROI.

Trusted by Leading Providers
Support Prospects at Every Stage
Solutions for Active Adult and Life Plan Communities, Assisted Living and Memory Care

Active Adult
Build trust by helping active adults 55+ make smart choices and rightsize their lifestyle.

Senior Living
Help families move forward by illuminating the options that match their unique needs.

Better Conversations
Motivate prospects on their move-in journey and arm your sellers with key information to drive conversations that convert.
News & Blog
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JUST PUBLISHED: 2023 Mid-Year Report on Senior Living’s “Hidden Market”
Data from 41,000+ completed consumer assessments reveals key insights about senior living's younger-than-expected prospect pool. Visitors come to senior living websites for a variety of reasons, but true prospects fall into two categories: Those that have immediate need and are motivated to get in touch right away and a “hidden audience” that’s doing research to help