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About Roobrik

More leads, better conversations.
At Roobrik, we understand that the journey to choosing a senior living community is both complex and personal. That’s why we’ve developed a cutting-edge Lead Conversion Tool that transforms how senior living communities engage with potential residents and their families.

We’re on a mission

to help older adults and their families think through senior care and living options with compassion, insight, and personalized recommendations for next steps.

1,400 senior living communities

use Roobrik to convert their website’s hidden audiences into residents.

Drive 20-40% more web leads

with Roobrik’s proprietary, science-based lead conversion and enablement solution.

Roobrik leads convert to move-in 2X

other web leads thanks to a combination of a more confident buyers and more informed sellers.

Meet Team Roobrik

Kim Armstrong

Sr. Client Success Manager

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Jessica Bloch-Schulman

VP Product & CX

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Tim Boeshaar

Dir. Service Delivery

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Julianna Cybrynski

Sales Associate

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Evan Friedkin

Head of Business Development

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Carol Gathembe

QA Engineer

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Melinda Gisbert

Client Success Manager

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Dawn Guttman

Sr. Product Manager

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Mitch Hatten

Sr. Implementation Specialist

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Haley Havens

Implementation Specialist

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Laurel McLaughlin

Client Success Manager

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Nate O’Keefe


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Luke Pastore

Sales Manager

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Jay Pedro

Software Engineer

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Michael Purcell


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Anand Raman


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Kellie Rash

Sr. Product Manager

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Amarendra Kumar Singh

Sr. Technical Architect

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Shwetanshu Kumar Tiwari

Software Engineer

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Jonathan Vizcuña

Sr. Designer

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Shelly Weitz

VP, Marketing

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Our Advisors


Judy Conaway

Co-founder / Caregiver

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mary lee

MaryLee Chamberlin, OT

Clinical Specialist

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Geri Baumblatt

Principal, Articulations Consulting

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David R. Rubinow, MD

Chair, Department of Psychiatry
UNC Chapel Hill

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Robert Crowe


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Join Our Team

We’re always looking for colleagues that are empathetic, enthusiastic, and full of energy to serve older adults and their families.

Trusted by Leading Providers