Informed decisions. Better Connections.

Roobrik helps older adults and their families think through care and living options with compassion, insight, and personalized recommendations for next steps. Our online assessment tool is grounded in decision science to seamlessly and authentically earn the user’s trust and inspire appropriate action.

Our Team

Nate O'Keefe

Founder / CEO

Judy Conaway

Founder / Caregiver

MaryLee Chamberlin, OT

Clinical

Evan Friedkin

Business Development

Anand Raman

Technology

Jessica Bloch-Schulman

Product

Shelly Weitz

Marketing

Kellie Rash

Product Management

Amarendra Kumar Singh

Senior Technical Architect

Leanna Grondy

Data & Accounts

Our Advisors

Charles H. Edwards II, MD

Medical Director

Geri Baumblatt

Principal
Articulations Consulting

David R. Rubinow, MD

Chair, Department of Psychiatry
UNC Chapel Hill

Robert Crowe

VP Client Services
Supplemental Health Care

Our Board

Maureen K. O’Connor

Founder & President
Moxie Health Advisors

Previous: President, Mosaic Solutions; EVP, Chief Strategy and Innovation Officer at Blue Cross Blue Shield North Carolinap

Dave Levin

Vice President
Press Ganey

Previous: CEO, Bivarus; VP Global Marketing, Clinipace Worldwide; VP, Marketing, MEDSEEK; VP, Marketing, etrial Worldwide

Will Clark

Healthcare and Senior Living Strategy

Previous: SVP, Brookdale Senior Living

See how Roobrik can help.

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