Informed decisions. Better Connections.

Roobrik helps older adults and their families think through care and living options with compassion, insight, and personalized recommendations for next steps. Our online assessment tool is grounded in decision science to seamlessly and authentically earn the user’s trust and inspire appropriate action.

Our Team

Nate O'Keefe

Founder / CEO

Judy Conaway

Founder / Caregiver

MaryLee Chamberlin, OT


Evan Friedkin

Business Development

Anand Raman


Jessica Bloch-Schulman


Dana Compagnone

Client Success

Shelly Weitz


Kellie Rash

Product Management

Amarendra Kumar Singh

Senior Technical Architect

Leanna Grondy

Data & Accounts

Shwetanshu Kumar Tiwari

Software Engineer

Our Advisors

Charles H. Edwards II, MD

Medical Director

Geri Baumblatt

PrincipalArticulations Consulting

David R. Rubinow, MD

Chair, Department of Psychiatry
UNC Chapel Hill

Robert Crowe

CEO, Matchwell

Our Board

Maureen K. O’Connor

Founder & President
Moxie Health Advisors

Previous: President, Mosaic Solutions; EVP, Chief Strategy and Innovation Officer at Blue Cross Blue Shield North Carolinap

Will Clark

Healthcare and Senior Living Strategy

Previous: SVP, Brookdale Senior Living

See how Roobrik can help.

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