At Roobrik, we understand that the journey to choosing a senior living community is both complex and personal. That’s why we’ve developed a cutting-edge Lead Conversion Tool that transforms how senior living communities engage with potential residents and their families.
We’re on a mission
to help older adults and their families think through senior care and living options with compassion, insight, and personalized recommendations for next steps.
1,400 senior living communities
use Roobrik to convert their website’s hidden audiences into residents.
Drive 20-40% more web leads
with Roobrik’s proprietary, science-based lead conversion and enablement solution.
Roobrik leads convert to move-in 2X
other web leads thanks to a combination of a more confident buyers and more informed sellers.
Meet Team Roobrik
Kim Armstrong
Sr. Client Success Manager
Jessica Bloch-Schulman
VP Product & CX
Tim Boeshaar
Dir. Service Delivery
Julianna Cybrynski
Sales Associate
Evan Friedkin
Head of Business Development
Carol Gathembe
QA Engineer
Melinda Gisbert
Client Success Manager
Dawn Guttman
Sr. Product Manager
Mitch Hatten
Sr. Implementation Specialist
Haley Havens
Implementation Specialist
Laurel McLaughlin
Client Success Manager
Nate O’Keefe
Founder/CEO
Luke Pastore
Sales Manager
Jay Pedro
Software Engineer
Michael Purcell
PT-CFO
Anand Raman
CTO
Kellie Rash
Sr. Product Manager
Amarendra Kumar Singh
Sr. Technical Architect
Shwetanshu Kumar Tiwari
Software Engineer
Jonathan Vizcuña
Sr. Designer
Shelly Weitz
VP, Marketing
Our Advisors
Judy Conaway
Co-founder / Caregiver
MaryLee Chamberlin, OT
Clinical Specialist
Geri Baumblatt
Principal, Articulations Consulting
David R. Rubinow, MD
Chair, Department of Psychiatry
UNC Chapel Hill
Robert Crowe
CEO
Matchwell
Join Our Team
We’re always looking for colleagues that are empathetic, enthusiastic, and full of energy to serve older adults and their families.
Trusted by Leading Providers
