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Solutions Overview

Optimize the prospect journey with our complete engagement and conversion platform.
Roobrik Surveys for Senior Living
Roobrik Afford for Senior Living Logo
Roobrik Chat for Senior Living
Engage Visitors, Empower Prospects
Guide prospects through senior living options with Roobrik Surveys, delivering 20+ key data points to sales teams. Powered by patented technology and decision science, our 7 Surveys offer an empathetic journey, leaving prospects informed and ready to take the next step.
Financial Readiness Made Simple
Afford simplifies financial evaluations with a conversational approach, no numbers required. Accessible to a wide audience, including adult children, Afford assigns a financial readiness level, helping sales teams prioritize leads and guide families confidently.
Chat Meets Decision Support
Go beyond quick answers with Roobrik Chat, offering guidance for prospects needing support. Nearly a third of Chat users engage with decision support, allowing communities to help and eventually convert this hidden audience.

How the Roobrik Platform Works

01

Engage Your Audience

The innovative Roobrik Platform starts by engaging the hidden audience on your community website. Many visitors are researching options but aren’t ready to engage directly with sales or book a tour. Roobrik turns these passive browsers to active prospects.

02

Empower Your Prospects

Engage prospects with unique digital experiences designed to educate and motivate buyers through a journey of discovery, helping them understand their needs and preferences. Based on responses, we provide personalized recommendations, offering a clearer understanding of their senior living options.

03

Enable Your Sales Team

Roobrik leads notifications include rich prospect profiles that include key data points about care needs, living situation, family dynamics, and readiness. These insights enable sales to meet prospects right where they are.

Motivational Interviewing Sets Us Apart

Rooted in decision science, our motivational interviewing technique helps prospects navigate change and gain confidence in the next step.

  • Build Trust: Guide prospects gently toward making informed decisions, without pressure.
  • Empower Prospects: Put prospects in control of their journey for higher engagement and satisfaction.
  • Navigate Complex Decisions: Support prospects through emotionally charged decisions, helping them overcome hesitation.
Roobrik Afford for Senior Living Logo

Introducing Roobrik Afford

Predict financial readiness without a calculator.

Roobrik Afford

Simplifies Intimidating Financial Evaluation Process

Guide prospects through the most important factors for senior living affordability.

  • Offers snapshot of financial health and identifies potential obstacles.
  • Outlines typical expenses associated with senior living.
  • Explores various methods to finance senior living.

No Numbers, Conversational Approach

Examine financial readiness without asking for a single number.

  • No sensitive financial information required.
  • Engage prospects with a conversational approach to a sensitive topic.
  • Adult children can assess a parent’s financial readiness without access to financial details.

Our Most Versatile Survey Throughout the Funnel

Strong top-of-funnel engagement and bottom-of-funnel discovery and prioritization.

  • Prioritize leads based on three levels of financial readiness to save your sellers time.
  • Enable sellers to take the right approach with the right effort.
  • Educates less qualified prospects and validates more qualified ones.
Roobrik Chat for Senior Living

Introducing Roobrik Chat

Senior living chat meets decision support.

Roobrik Chat Product Images

Your Hidden Audience Wants to Chat Too

Motivate prospects who were not yet ready to share their contact info.

  • Engage prospects who are quietly browsing your site, keeping them from bouncing.
  • Provide instant responses to inquiries like pricing, tour scheduling, and careers.
  • Provide empathy and education to prospects in their moment of need.

Pairs Perfectly with Roobrik Surveys

Connect all the dots with a combination of quick answers and deeper decision support.

  • Nearly a third of chat users move from chat to decision support surveys for deeper insights.
  • Roobrik Chat seamlessly connects to surveys, helping prospects feel ready to act.
  • Prospects become more motivated and informed after moving from chat to surveys.

CRM Integration Delivers Rich Insights to Sales

Start the discovery process from the first interaction.

  • Roobrik Chat kicks off the discovery process covering care needs and readiness.
  • Data flows directly into your CRM, allowing for personalized follow-ups.
  • Use data to focus on the most qualified leads, improving conversions and efficiency.

Integrations with the Best in the Business

Whether it’s collaborating with your agency or funneling leads into your marketing automation and CRM platforms, we’re built to optimize your efforts without any effort. Plus, we’re HIPAA compliant!

Check out our versatile offerings: whether you seek a tailored middleware solution or wish to create a new integration on demand, we’ve got you covered.

Simple Per-Community Pricing

AnnualMonthly

$200/mo

Roobrik Surveys
With Roobrik Afford

 

Includes:

Unlimited use of Roobrik's 7 Discovery and Engagement Surveys

Roobrik Afford

CRM and MAP integrations

Custom branding & lead notifications

Dedicated client support and sales enablement orientation

Reporting dashboard

$280/mo

Roobrik Platform
Surveys, Afford & Chat

 

Includes:

Unlimited use of Roobrik's 7 Discovery and Engagement Surveys

Roobrik Afford

24/7 Roobrik Chat with handoff to Roobrik Surveys

CRM and MAP integrations

Custom branding & lead notifications

Dedicated client support and sales enablement orientation

Reporting dashboard

$160/mo

Roobrik Chat
With Decision Support

 

Includes:

24/7 Roobrik Chat with handoff to a Roobrik Survey

CRM and MAP integrations

Custom branding & lead notifications

Dedicated client support and sales enablement orientation

Reporting dashboard

Enterprise packages available for large providers. Please contact our sales team.

$250/mo

Roobrik Surveys
With Roobrik Afford

 

Includes:

Unlimited use of Roobrik's 7 Discovery and Engagement Surveys

Roobrik Afford

CRM and MAP integrations

Custom branding & lead notifications

Dedicated client support and sales enablement orientation

Reporting dashboard

$350/mo

Roobrik Platform
Surveys, Afford & Chat

 

Includes:

Unlimited use of Roobrik's 7 Discovery and Engagement Surveys

Roobrik Afford

24/7 Roobrik Chat with handoff to Roobrik Surveys

CRM and MAP integrations

Custom branding & lead notifications

Dedicated client support and sales enablement orientation

Reporting dashboard

$200/mo

Roobrik Chat
With Decision Support

 

Includes:

24/7 Roobrik Chat with handoff to a Roobrik Survey

CRM and MAP integrations

Custom branding & lead notifications

Dedicated client support and sales enablement orientation

Reporting dashboard

Enterprise packages available for large providers. Please contact our sales team.
Brightview Senior Living Case Study

Roobrik Lifts Web Leads 33% for Brightview Senior Living in 2023

Trusted by Leading Providers

Roobrik is proud to partner with these senior living providers to optimize their prospect journeys and conversion rates.

What they say

Fairview Senior Living
Amanda Mahan
Amanda Warren
Cindy Sorgea
Colleen Pitrone

We love working with Roobrik, and we are always preaching about how worth it the tool is! The leads we get are always qualified.

Fairview Senior Living

Increases prospect engagement, we find people returning to it again and again, sometimes adult children and parents alike will spend time on Roobrik.

Amanda Mahan Director of Marketing, Still Hopes

We've been using Roobrik for several years now, and love the additional options available for consumers to engage.

Amanda Warren Vice President of Marketing, Merrill Gardens

From the beginning, the customer service has been outstanding, and the product has been instrumental in generating new leads and facilitating move-ins. Our sales teams are very appreciative of the insights gained from the assessment.

Cindy Sorgea Provision Living

Since the start of using Roobrk on our website, we have found that our online form submissions mostly come via the Roobrik tools. The prospect information is clear and concise and having it merged into our CRM is key. I appreciate the monthly reports too!

Colleen Pitrone Director of Sales, Randall Residence

Prospect Journey Map

Engage the Growing Hidden Audience

A large percentage of your web visitors are so overwhelmed trying to figure out next steps, they simply remain “hidden” on your website, reluctant to connect and often bouncing. Roobrik reaches that growing segment of your audience not yet ready to talk to sales, resulting in 20-40% more web leads.

Motivate Prospects who are Actively Shopping

For older adults and families taking an active role in researching lifestyle and living options, Roobrik enriches your content marketing efforts and expands your self-service educational tools. A deeper understanding of their situation can motivate action.

Validate Prospects who are Ready to Move

Sudden changes and growing care needs can trigger an immediate need for a shift in living arrangements. Whether this audience is already aware of your community or has simply found you online, engaging with the Roobrik Surveys can validate their concerns.

Trusted by Senior Living Marketing Agencies

Smart Girl Digital