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Roobrik Receives $3M Investment from Jurassic Capital to Accelerate Growth


Durham, NC October 19th, 2022. Roobrik today announced a $3M Series A investment from Jurassic Capital. The patent-pending Roobrik Insight SolutionsTM technology platform uses decision science and motivational interviewing to help older adults and family caregivers make informed care and lifestyle choices. B2B customers in the senior living and aging services sector use Roobrik to reach and activate “hidden” audiences who are researching their options online but not moving forward.

“Over the past four years we’ve demonstrated growing consumer and industry demand for personalized decision support tools to help families navigate age-related change,” said Roobrik CEO Nate O’Keefe. “The team at Jurassic brings recent, relevant experience in accelerating growth for marketing technology companies, with a right-sized deal structure for our current stage of growth and market position.”

“We’ve known Nate since 2016 and have gotten to see Roobrik scale to become a high-growth, profitable company with incredible customer retention and a strong culture,” said Jurassic Partner Joe Colopy. “When they saw an opportunity to expand in the growing senior living market, our experience as former founders and operators of a marketing automation platform company made for a natural fit. We’re excited to bring both our expertise and capital to help Roobrik accelerate this exciting opportunity.”

The company will use the new financing to expand adoption in the senior living market, develop additional IP, and expand the Roobrik Market Insights program, an industry-leading dataset designed to help service providers better understand age-related decision-making.

More than 1,300 senior living communities use the Roobrik Insight Solutions Platform to provide unbiased assistance to consumers researching senior living. Providers who use Roobrik see a 30% increase in prospect inquiries, and consumers who use Roobrik’s Insight Tools make a senior living decision twice as often as those who only fill out contact forms.

About Roobrik
Roobrik is a technology company founded in Durham, NC in 2013 to give more and better days to families, and to help the organizations that care for them grow. The patent-pending Roobrik Insight SolutionsTM platform provides unbiased support to older adults and families navigating age-related care and lifestyle decisions, and enables them to connect with aging service providers when they are ready. Roobrik currently serves more than 1,300 senior living communities, and more than 10,000 consumers each month.

About Jurassic Capital
Jurassic Capital is a Durham-based growth equity firm focused on B2B SaaS and software
businesses. Founded in 2019, Jurassic invests in companies and accelerates their growth with
their extensive operating experience. The firm makes minority and majority equity investments
in bootstrapped and lightly capitalized companies with between $1 million to $5 million annual
revenue. For more information, visit

Roobrik Inc
Shelly Weitz
VP, Marketing