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Convert researchers to residents.

Engage your hidden audience to
convert 20-40% more web leads.

Optimizing the buyer
journey for thousands of
senior living communities.

How Roobrik Works

Conversion Optimization at Every Stage of the Buyer Journey

Roobrik by the Numbers

The ability to review over 20 key data points on prospects enables sales to connect more meaningfully and move forward faster.


increase in quality web leads


better conversion rate than other web leads


leading providers


of communities


families helped each month

Trusted by Leading Providers

Roobrik is proud to partner with these senior living providers to engage and convert their hidden audiences.

Shared by Clients Recently

Such a valuable asset — not only to us, but i think to prospects to better understand their needs

I would love to have a day where all of our prospects are taking the assessment. It just gives so many great talking points for our sales directors or our call center to have a really great conversation… There’s a ton of value.

Mike Thompson Jr.
Marketing, Brightview Senior Living

What’s great about it is that it enables my sales teams to have much more robust conversations with prospects because they can see all of the data Roobrik gathers right there in the contact record.

Thomas Cloutier
CMO, Arete Living

Roobrik provides me with a map to creating the best experience from the first phone call. I have a picture of their hobbies and interests and who they are a person. I can see them before I even speak with them on the phone.

Knowing how to start them on their journey of research from what care level to begin the discussion with to what amenities to highlight based on their interests makes a big difference in my first touch base.

Nicole Pretre
President & CEO, Cedar Community

For All Care Types

For Active Adult, CCRC, Life Plan Communities, Independent Living, Assisted Living, and Memory Care.


Active Adult

Build trust by helping active adults 55+ make smart choices and rightsize their lifestyle.


Senior Living

Help families move forward by illuminating the options that match their unique needs.

better conversations with Roobrik

Better Conversations

Roobrik’s 20+ data points on prospects give sellers the key information they need to meet prospects where they are and have conversations that convert.

News & Blog

  • [Nov 2023] Senior Housing News: The burden on caregivers for those with dementia can be an extremely tough and an emotional weight, with the search for answers to what comes next is an important area in which senior living operators could do more to bring in new residents. Accessing memory care services is important in the

  • [Aug 2023] Data from 41,000+ completed consumer assessments reveals key insights about senior living's younger-than-expected prospect pool. Roobrik data shows that a majority of this audience is older adults researching for themselves — and they’re younger than many providers may realize. The data also reveals key motivators and barriers to moving forward. Adjusting content to those

  • [May 2023] Introducing the “Is it the right time for memory care?” Insight Tool According to the Alzheimer’s Association 2023 Facts and Figures report, caregivers helping people living with dementia experience significant emotional and physical impacts that lead them to explore residential care settings for their loved ones. However, knowing when to make a change is difficult,