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Lead Conversion Solutions | Roobrik

Empowering buyers and enabling sales.

How Roobrik Works

Converting Researchers to Residents


Engages Your Website’s Hidden Audience

The innovative Roobrik system starts by engaging the hidden audience on your community website. Many visitors are researching options but aren’t ready to engage directly with sales or book a tour. Roobrik turns passive browsers to active prospects.


Empowers Buyers Using Discovery Surveys

Roobrik engages prospects with unique digital experiences designed to educate and motivate buyers through a journey of discovery, helping them understand their needs and preferences. Based on responses, we provide personalized recommendations, offering a clearer understanding of their senior living options.


Enables Sellers with Key Data Points on Prospects

Our tool empowers your sales team with rich prospect profiles that include over 20 key data points about each prospect’s care needs, living situation, family dynamics, and readiness. These insights enable sales to meet prospects exactly where they are.

Every Site Visitor Benefits from Roobrik

Engage Your Hidden Market (These prospects are stuck!)

Our data shows that a large percentage of your web visitors are so overwhelmed trying to figure out the next steps, they simply remain “hidden” on your website, reluctant to connect. Roobrik reaches that audience, resulting in 20-40% more leads.

Motivate Prospects who are Actively Shopping

For older adults and families taking an active role in researching lifestyle and living options, Roobrik enriches your content marketing efforts and expands your self-service educational tools. A deeper understanding of their situation can motivate action.

Validate Prospects who are Ready to Move

Sudden changes and growing care needs can trigger an immediate need for a shift in living arrangements. Whether this audience is already aware of your community or has simply found you online, engaging with the Roobrik Insight Tool can validate their concerns.

Motivational Interviewing Sets Us Apart

Roobrik Surveys outperform traditional surveys, chatbots, and contact forms. Rooted in decision science, our motivational interview technique helps buyers navigate change and gain confidence in a next step.

Simple Per Community Pricing

At Roobrik, we believe in straightforward, clear per-community pricing that reflects the value and impact our solutions bring to your senior living communities. There are never any fees of any kind.

Here’s what’s included:

  • Unlimited use of Roobrik’s 7 Discovery Surveys
  • CRM and MAP integrations
  • Custom branding & lead notifications
  • Dedicated client support
  • Reporting dashboard
$250/month per community
$200/month per community
Enterprise packages available for large providers. Please contact our sales team.

Integrations with the Best in the Business

Whether it’s collaborating with your agency or funneling leads into your marketing automation and CRM platforms, we’re built to optimize your efforts without any effort. Plus, we’re HIPAA compliant!

Check out our versatile offerings: whether you seek a tailored middleware solution or wish to create a new integration on demand, we’ve got you covered.
active demand

Better Conversations Start with Roobrik

Meet Prospects Where They Are

Getting started with the Roobrik Insight Tool is as easy as adding a single line of code to your website.

  • Your colors and logo maintain brand consistency.
  • Motivational interviewing techniques elicit key information.
  • Reassuring tool tips build trust and decrease drop off.

Key Data Points to Connect Faster

Roobrik delivers key insights so your sales team can start off on the right foot.

  • Detailed prospect profiles help your sales team.
  • Lead notifications deliver key insights instantly. 
  • CRM integrations ensure trackable ROI.

Trusted by Leading Providers

Roobrik is proud to partner with these senior living providers to engage and convert their hidden audiences.