Data has always been central to the success of Roobrik; it touches everything we do. Hundreds of times every day, we deliver care and living reports to prospects and clients, each with more than 20 unique data points. Each month, we aggregate this data and deliver a comprehensive performance and demographic analysis, personalized for more than 85 senior living providers around the country. And for the industry as a whole, we’re able to perform deep analyses of millions of user responses to reveal bigger trends in how older adults and their families view their choices.

This quarter, however, we’re beginning a new era by welcoming Sarah Hamblet as our first Head of Data and Analytics. Prior to joining Roobrik, Sarah led Campaign Strategy, Analytics, and Insights for one of the largest healthcare providers in the country, Duke University Health Systems. Her work to measure, understand, and analyze patient & consumer behavior when facing major healthcare decisions makes Sarah a perfect fit for Roobrik.

“My objective as Head of Data and Analytics is to make all of our data communications consumable, understandable, and focused on our clients’ business goals,” Sarah said recently. “Nobody has the data the Roobrik has gathered around consumer decision making. This gives us a unique opportunity to tell untold stories about age-related decision-making and build new products that help older adults make the best choice at the right time.”

If you’re a current client and have a data question, reach out to your Client Success Manager to arrange time to talk. For everyone else, look for more, in-depth case studies, market insights, and interesting stats over the coming months.