February 28, 2022
Understanding the Senior Living Buyer’s Journey
The buyer’s journey isn’t linear or predictable. Especially in senior living. That’s why it’s crucial...
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January 24, 2022
Who takes the Roobrik assessment? You may find the data surprising.
We often get asked about the makeup of the user segment that engages with Roobrik...
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December 28, 2021
A Note from our CEO
We set out this year to “raise all ships.” The idea was simple: by empowering...
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December 7, 2021
Q & A with Senior Living Agency Experts
Here at Roobrik we work with the industry’s top marketing and communications agencies — each...
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November 16, 2021
Maximizing the Power of Roobrik: 5 Tips from Client Success
So you’ve added one or more Roobrik assessments to your community websites — what’s next?...
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October 12, 2021
Welcome Sarah Hamblet, Head of Data and Analytics
Data has always been central to the success of Roobrik; it touches everything we do....
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August 30, 2021
Roobrik Enters Active Adult Market with New “Is it the right time to downsize?” Tool
Active Adult has exploded in 2021, as older men and women realize the benefits of...
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August 30, 2021
Welcome Jeff Gronemeyer!
2021 has been a time of rapid growth for Roobrik — new clients, new products,...
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June 1, 2021
Optimization through Testing: A Peek Behind the Curtain
When clients ask us about exact page placement for their Roobrik call to action (CTA)...
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June 1, 2021
A Sales Perspective on Roobrik: Interview with Ashley Ashley
Our clients tend to think of Roobrik first and foremost as a marketing tool, strengthening...
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