Informed decisions. Better Connections.

Roobrik helps older adults and their families think through care and living options with compassion, insight, and personalized recommendations for next steps. Our online assessment tool is grounded in decision science to seamlessly and authentically earn the user’s trust and inspire appropriate action.

Our Team

Nate O'Keefe

Founder / CEO

Evan Friedkin

Business Development

Dana Compagnone

Client Success

Jessica Bloch-Schulman


Anand Raman


Shelly Weitz


Michael Purcell

Fractional CFO

Kellie Rash

Product Management

Kim Armstrong

Client Success

Tim Boeshaar

Director of Service Delivery

Amarendra Kumar Singh

Senior Technical Architect

Shwetanshu Kumar Tiwari

Software Engineer

Our Advisors

Judy Conaway

Co-founder / Caregiver

MaryLee Chamberlin, OT

Clinical Specialist

Geri Baumblatt

Principal, Articulations Consulting

David R. Rubinow, MD

Chair, Department of Psychiatry
UNC Chapel Hill

Robert Crowe

CEO, Matchwell

Our Board

Maureen K. O’Connor

Founder & President
Moxie Health Advisors

Previous: President, Mosaic Solutions; EVP, Chief Strategy and Innovation Officer at Blue Cross Blue Shield North Carolinap

Will Clark

Healthcare and Senior Living Strategy

Previous: SVP, Brookdale Senior Living

See how Roobrik can help.

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